A summer day on the North Coast is often fractured by logistics. The beach belongs to the morning, lunch requires a change of clothes and a change of location, and evening begins only after everybody has retreated home to prepare for it. When Katameya Coast opened its beach in Summer 2026, it proposed a more fluid itinerary - arrive by the water and allow the day to change around you. In the morning, the Mediterranean supplied the principal attraction. The cabins and beach, serviced by Soluna Hospitality Hotel, gave the shoreline the ease of a hotel without enclosing it within one. By afternoon, TSG’s activations had brought movement to the sand, while restaurants nearby ensured that leaving the water did not mean leaving the experience. Lunch could expand according to appetite and company; music entered gradually; the hard white light softened, and the same beach that had accommodated swimmers began receiving the evening.